The beginning of March is a traditional
period for the LED display sign and technology Exhibition in Guangzhou (South China).
It’s interesting to mention that just a few years ago the floor space was
almost completely devoted to neon advertising technology, while the LED section
was relatively small.http://www.esdled.com
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| http://www.esdled.com |
Since then everything has changed. Neon is
dying out. Companies still working in the neon advertising area are represented
scantily. The exhibition has changed its name removing all mention of neon. It
is now proudly promoting “Intelligent Signs & LED Exhibition”. LED screens
are sparkling and shining in myriads of colors. This is the 11th Exhibition in
Guangzhou and the year 2015 came with some unwelcome surprises.
First, the number of exhibitors has
significantly decreased, and foreign visitors are not as numerous as before. In
general, the analysts estimate a 40% drop in attendance (from the level of 2014
when the Exhibition attracted 80 thousand visitors). In fact, some Chinese
exhibitors started pulling out of the exhibition right before it started. Those
who bravely stayed, are complaining that there are few visitors, buyers and
potential importers.
Apparently this changed the attitude of
exhibitors to clients. The remaining participants are rather aggressive in their
attempts to attract people to their stand, sometimes even grabbing hands and
pulling you towards their show place. Whatever the case, the 2015 Exhibition
makes a pleasant impression. People come here to view the LED screens, and
there are plenty of those around.
Consider the surprising Chinese tradition:
everywhere you see richly decorated stands of companies that nobody ever heard
about. At every such stand you receive a thick well-printed booklet with
details of hundreds of installations, numerous models that have been in
production “for years”. But the seasoned travelers wonder: where were you
hiding last year?
At the same time there are plenty of
companies who have been attending Guangzhou exhibition for years, trying to
establish market leader reputation and brand recognition. Some of them are
quite well-known: Liantronics,Absen, Ledman, Unilumin. They are all trying to
show off portfolios of their foreign and domestic orders though domestic still
prevail.
To sum up, attending exhibitions in China
is interesting and mind-blowing. There are many new things to see that in a
short while will enter the global market and change it. The LED industry is
developing fast.
